Gerald
Building connected CRM & automation systems.
I build the systems behind the customer journey.
I’m Gerald, a CRM Automation & Web Systems Specialist with 5+ years of remote agency experience.
My background in web development evolved into building CRM workflows, integrations, and automated systems that connect leads, customers, and the tools businesses use every day.
Selected automation work
Systems built around CRM, workflows, integrations, customer data, routing, and follow-up.
Ecommerce Sales & Purchase Automation
Lead Magnet & Nurture Automation
Service Booking & Appointment Automation
Ecommerce CRM & Customer Journey Automation
Membership Website → GHL CRM Integration
Let's create a new project.
Need help connecting your CRM, workflows, forms, integrations, or customer journey?
Different tools.
One connected system.
I connect data between external apps, keep CRM records synchronized, and trigger responsive follow-up without manual intervention.
Website / Form
Lead capture, purchase event, or webhook payload.
Webhook / Middleware
Payload relay and routing to automation receiver.
Data Normalization
Format custom fields, UTM parameters, and attributes.
GoHighLevel
Contact synchronization, tagging, and pipeline stage.
Workflow Logic
Conditional branching, timing windows, and filters.
Automated Follow-up
Multi-channel SMS, email sequences, and tasks.
Website / Form
Lead capture, purchase event, or webhook payload.
Webhook / Middleware
Payload relay and routing to automation receiver.
Data Normalization
Format custom fields, UTM parameters, and attributes.
GoHighLevel
Contact synchronization, tagging, and pipeline stage.
Workflow Logic
Conditional branching, timing windows, and filters.
Automated Follow-up
Multi-channel SMS, email sequences, and tasks.
Web systems across different industries.
A selection of WordPress and web systems projects across service businesses, education, and ecommerce, providing the practical frontend foundation behind my automation work.
Marketing & Media Agency Website
Website development, maintenance & digital marketing support
Creative Production Studio Website
WordPress development for an ecommerce photography studio
VR Entertainment & Booking Website
WordPress build with service pages, locations & reservation flows
The stack changes.
The systems thinking doesn't.
Core tools centered on CRM and workflow engines, supported by web systems context.
Need someone who can build the system and make the pieces talk?
I'm open to remote roles, agency support, and selected projects involving CRM automation, workflows, integrations, and connected web systems.