Ecommerce Sales & Purchase Automation
Single-product ecommerce funnel connecting checkout activity, CRM data, abandoned checkout recovery, and automated customer follow-up.
Visit Live Site How Data Flows
The Operational Bottleneck
The ecommerce experience needed a way to connect a custom product funnel and checkout journey with CRM automation so customer activity could trigger the appropriate follow-up without relying entirely on a native website-to-CRM checkout flow.
System Architecture & Logic
I built a focused single-product ecommerce funnel and used webhook-based event routing to connect relevant checkout activity with GoHighLevel. Workflow logic separates completed purchases from incomplete checkout activity, allowing the system to trigger purchase confirmation, customer updates, abandoned checkout recovery, and post-purchase communication automatically.
What I Built & Tested
Responsive single-product ecommerce sales funnel
Product checkout and payment journey
Webhook integration for routing checkout activity into GoHighLevel
CRM contact creation and customer data handling
Purchase-triggered workflow automation
Abandoned checkout recovery workflow
Automated purchase confirmation email
Customer tagging and purchase-based segmentation
Post-purchase follow-up sequence
Branded thank-you experience
End-to-end funnel and automation testing
See how the system works.
A walkthrough of the architecture, workflow logic, integrations, and implementation.
Implementation walkthrough coming soon.
A project walkthrough covering the funnel, CRM architecture, workflow logic, and automation testing will be provided by Gerald.