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Back to Work•PROJECT 02
Lead Capture / CRM / Nurture

Lead Magnet & Nurture Automation

Creative lead-generation funnel capturing prospect data, delivering a digital resource, and continuing follow-up through automated email and SMS nurture.

Role:GHL Automation Specialist
Core Systems:GoHighLevel, Forms
Self-Initiated Demo · Built & Tested in GHL
Lead Magnet & Nurture AutomationVisit Live Site
( SYSTEM ARCHITECTURE )

How Data Flows

01
Lead Funnel
Free Resource Offer
02
GHL Form
Lead Capture
03
CRM
Contact & Source Data
04
Delivery Workflow
Lead Magnet Email
05
Nurture
Email & SMS Follow-Up
06
Campaign Logic
Ongoing Lead Engagement
( PROBLEM )

The Operational Bottleneck

The campaign needed to turn interest in a free creative resource into structured CRM data while delivering the promised asset immediately and creating an automated path for continued follow-up.

( SOLUTION )

System Architecture & Logic

I built a focused lead-generation funnel that captures name, email, and phone information directly into GoHighLevel. Submission triggers an automated delivery workflow for the lead magnet, followed by structured email and SMS nurture designed to keep the new lead engaged without requiring manual follow-up.

( SCOPE & IMPLEMENTATION )

What I Built & Tested

01

Responsive creative lead-generation funnel

02

GoHighLevel lead capture form

03

Name, email, and phone CRM capture

04

Lead source and campaign tracking structure

05

Automated lead magnet delivery workflow

06

Immediate resource delivery email

07

Email nurture sequence

08

SMS follow-up sequence

09

Email and SMS campaign functionality

010

Lead tagging and segmentation

011

Branded submission thank-you page

012

End-to-end lead capture and delivery testing

( SYSTEM WALKTHROUGH )

See how the system works.

A walkthrough of the architecture, workflow logic, integrations, and implementation.

Work in Progress

Implementation walkthrough coming soon.

A project walkthrough covering the funnel, CRM architecture, workflow logic, and automation testing will be provided by Gerald.