Ecommerce CRM & Customer Journey Automation
Shopify-connected CRM architecture coordinating lead intake, customer data, nurture, consent, messaging, and purchase activity.
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The Operational Bottleneck
Cascada needed a structured CRM architecture capable of bringing lead and customer activity into GoHighLevel while keeping acquisition source, consent, nurture status, ecommerce activity, and customer lifecycle data organized.
System Architecture & Logic
I implemented the system inside a dedicated GoHighLevel sub-account with structured contact fields, tags, source tracking, lead intake workflows, nurture automation, Shopify activity, webhook integrations, consent handling, and purchase-based workflow logic. The architecture separates lead acquisition from customer activity while maintaining a usable CRM record throughout the customer lifecycle.
What I Built & Tested
Dedicated GoHighLevel CRM architecture
Structured tags and custom fields
Original Lead Source and Latest Lead Source tracking
Lead magnet intake workflow
Existing-contact and existing-customer routing logic
Automated 30-day lead nurture sequence
Shopify integration and ecommerce activity handling
Webhook integrations for external data and messaging flows
Purchase-triggered customer lifecycle automation
Email, SMS, and WhatsApp consent-processing workflows
Purchase-based nurture exit logic
Customer segmentation and tagging
First Order Date and Last Order Date tracking
Lead and customer journey testing
See how the system works.
A walkthrough of the architecture, workflow logic, integrations, and implementation.